Slim discovers the important updates from your Facebook, Twitter, Instagram and LinkedIn so you can save time and never miss out again.

Press Release

Slim’s New Release of iPhone and Web App Helps Eliminate Social Media Clutter

Slim 2.0 Discovers and Delivers Social Media Information that’s Important to You

SAN FRANCISCO, CA. JULY 15, 2013 – Slim Labs, a San Francisco-based start up, today announced availability of  Slim 2.0, the latest version of the popular web and iPhone app that filters through social media to discover the most important updates and deliver them in an easy format.  

Slim Version 2.0 incorporates Twitter, Facebook, Instagram, and LinkedIn integration along with improved customization and efficiency features. Users connect to their social media accounts, and Slim discovers the major milestones within their social networks, sending updates through push notifications, and daily or weekly emails.

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Slim Version 2.0 also introduces “Slim Alerts”, a new feature that allows users to create personalized alerts based on any keyword, using an intuitive method of filtering through social networks. This helps users pre-determine the most important opportunities and reasons to respond to friends and clients. For example, real estate agents can receive updates about their friends talking about moving; car salesman will know when someone is looking to upgrade his car, etc.

The new version also enables users to customize their newsfeed by selecting the up or down arrows to determine the volume of updates from their contacts. The app is intuitive and learns from the user preferences over time to become more relevant the more it is used.  Slim Version 2.0 also enables all-in-one posting, so users can efficiently post updates to all of their social networks at once.

Slim Version 2.0 is now available for download here: https://itunes.apple.com/us/app/slim-social-media-for-busy/id601159480?ls=1&mt=8

Slim Labs co-founder and CEO Yair Levin noticed active social media users were reaching a “burnout” stage from trying to keep track of all the activity on social networks whether their primary use was for business or pleasure. A recent Pew study reported that two-thirds of Facebook users needed to take a multi-week break because they were dissatisfied with the type of content (or updates) they received.  

“Users need a way to aggregate and filter all of the information they are receiving on their various social media feeds. Slim is simplified, no-nonsense content - we like to call it “fat-free social media” - so our users never miss out, saving time and avoiding dissatisfaction,” said Levin.

Research shows that 800 million people check Facebook less than once a day; 360 million check Twitter less than once a day; 60 million check LinkedIn less than once a month. Thus, Slim is the perfect tool for everyone from active social media users who need a “safety net” to ensure they don’t miss an important update from oninstae of their networks, to the infrequent user who just wants the highlights from social media. Finally, the business user who has little time but wants to stay aware of opportunities and reasons to get in touch with friends and clients will also find Slim to be invaluable.

Slim maintains a secure computing environment to make it safe for both business and family use. Users can link and un-link networks at any time, from any device, and all data will be promptly and permanently removed.  Slim’s strict internal policies and controls ensure the highest level of security possible.

About Slim Labs, Inc.

Slim Labs was founded in San Francisco in 2013 by Yair Levin and Zeev Vax. Originally from Israel, Levin and Vax wanted to keep in touch with friends and family back home but were frustrated with the burden of combing through social media to find the important updates.  In the Bay Area, they joined up with fellow middle easterners Hamza Essaoui and Yassine Haddioui, two app developers who also shared the vision of creating a social productivity tool to solve this problem. For more information about Slim, please visit http://www.slim.io.


Media Contact: Len Fernandes, [email protected], 1-888-317-4687 ext. 1, http://www.firecrackerpr.com


In our state of continued information overload, and because of the growing number of services which we have to check in order to keep up with the information that matters to us, things get missed by even the most active social media users. A new startup called Slim wants to change that, and is today launching an iOS application which allows you to discover and be alerted to the most important life events from your friends and colleagues – like births, anniversaries, job changes, and more.


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Today, there are already a number of companies attempting to make sense out of the noise that’s out there by leveraging the data on social services, then applying their own unique algorithms to present things you shouldn’t have missed. For example, I have a folder on my iPhone dubbed “Summarize” filled with apps that do similar things to Slim (or at least play in the same general news summary space), including things like Prismatic, Clipped, Thirst, undrip,Circa, Antenna,NewsWhip, and, until recently, ,Summly. Some of these are more focused on summarizing news stories, while others are meant to filter through your social media accounts, like Facebook or Twitter, for example.


But, combined, what they point to is that we’re now in search of tools that help us address the real-time nature of information flow and what it’s doing to our abilities to keep up and stay engaged. Just because news moves in real-time, that doesn’t mean people do.


Slim’s app is slightly different from apps that merely summarize Facebook or Twitter in that its focus, as CEO Yair Levin explains, is also on the business user, not only the consumer. “We are targeting business users who have little time but want to stay aware of opportunities and reasons to get in touch with friends and clients, active social media users who need a ‘safety net’ to ensure they don’t miss an important update from one of their networks and infrequent users who just want the highlights from social media,” he says.


The app uses natural language processing to build users a customized feed of all the important activity across Facebook and LinkedIn, and it sends out push notifications when a major milestone occurs. As you swipe through the updates that appear, you can also train Slim even further by starring the updates you appreciated and marking those you don’t want to see again. The app will learn your preferences in time, becoming more relevant the more you use it.

In addition, Slim takes things a step further than some others do, by allowing you to not only view the updates, but also respond. What’s clever here is that the app doesn’t just allow you to respond via the social network (e.g. by commenting on the post itself on Facebook), it also offers other real-world mechanisms for reaching out, including text messages, calls, emails, and it even connects you to Gifts.com if the announcement requires a gift. Handy.


Slim users can opt to receive a weekly or daily digest of their updates, as well, which works as another good way to stay on top of what’s happening, even when you haven’t had time to check the app or the social networks yourself. (Note that the weekly digest email is switched on by default.)


As of today’s launch, only Facebook and LinkedIn are supported, but the plan is to add Twitter, Instagram, Google+, Salesforce and Yammer in the next month or so. Based in San Francisco, Slim’s co-founders include two Israelis, CEO Yair Levin and CTO Zeev Vax. Currently a team of four, Slim has closed on $200,000 in seed funding from G7 Ventures, and the round is ongoing.

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